Brite WorX Car Washery Acquires Sparkle Express

Sparkle Express was acquired by BriteworX Car Washery on Apr 03, 2025.

Deal Overview
Purchase Date
April 3, 2025
Primary State
Illinois
Sites Bought
3
Sites
Deal Value
N/A
Transaction Synopsis
  • Brite WorX Car Washery has acquired three Sparkle Express locations in Swansea, O’Fallon, and Collinsville, IL, expanding its network to 10 locations across the St. Louis metro area, offering greater convenience and speed to customers.
  • Since its inception in 2015, Brite WorX has been redefining the car wash experience with fast, high-quality services backed by Wallis Companies' decades of industry expertise and Great River Wash’s advanced technology.
  • The expansion reflects Brite WorX's commitment to delivering a premium car wash experience, with a focus on exceptional customer service, cutting-edge equipment, and a growing team dedicated to providing top-tier service across all locations.
Market Significance

The acquisition of the three Sparkle Express locations significantly enhances Brite WorX Car Wash's presence in the St. Louis metro area, solidifying its position as a leading provider in the local car wash market. With this expansion, Brite WorX now operates 10 locations, offering increased accessibility and convenience to a larger customer base. By providing fast, high-quality washes in just three minutes, Brite WorX caters to the growing demand for efficient, no-wait car wash services, setting itself apart from competitors in an increasingly crowded market. The expansion also supports Brite WorX’s strategy of delivering exceptional customer experiences through state-of-the-art technology and superior cleaning solutions, ensuring it remains a top choice for drivers in the region.

Moreover, Brite WorX’s strong backing by Wallis Companies, with its deep industry expertise and broad operational footprint, further enhances the brand’s stability and growth potential. As part of Great River Wash, Brite WorX benefits from the latest advancements in car wash technology, reinforcing its competitive edge. The acquisition not only expands Brite WorX’s physical footprint but also strengthens its brand’s market position, allowing it to reach new customers while maintaining a loyal following. With plans for further expansion beyond the St. Louis area, Brite WorX is poised to capture a larger share of the car wash industry, capitalizing on increasing consumer demand for fast, high-quality car wash services across multiple regions.

Client Impact
Management Commentary